Quarterly Insights


We’re back…although we never left.

Posted by on 9:06 pm in Banner Advertising, Digital Advertising, Digital Jargon, Holiday, Mobile Advertising, Mobile commerce, Mobile optimized website, Mobile strategy, News, Online banner, Online Video, SEM, Smartphone, Tablet, Thanksgiving, Video | 0 comments

It’s been a while, folks.  I’m the first to admit it.  2016 brought with it an abundance of (healthy) challenges that saw us taking over and taking care of dozens upon dozens of campaigns.  It has been an exciting adventure to say the least!  We aim to come back quarterly with our latest thoughts on the digital ecosystem and to share a few insights that may be useful to your business. Now that we’re heading into the home stretch of the year, the 4th quarter is making itself known with gusto.  It felt a bit odd when we found...

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#MoveForward

Posted by on 2:32 pm in Banner Advertising, Code, Digital Advertising, Mobile Advertising, Mobile commerce, Mobile optimized website, Mobile strategy, News, Online banner, Online Video, Reputation, Reputation Management, SEM, Smartphone, Tablet, Video | 0 comments

Well, we’re a month into 2016 if you can believe that.  Before you know it, spring will be blooming and summer will be around the corner waving to us all.  Time doesn’t slow down for anyone.  In fact, it seems to do just the opposite and speed up with each passing year.  I say all of this to ask you a simple question: Are you planning ahead for your business?  Like time, technology and consumer habits are updating and changing at a rapid pace.  As we sit here and flip our calendars to February, thinking about your business plans and...

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Thanking you all this holiday season

Posted by on 3:00 pm in Banner Advertising, Code, Digital Advertising, Digital Jargon, Holiday, Mobile Advertising, Mobile commerce, Mobile optimized website, Mobile strategy, News, Online banner, Online Video, Reputation, Reputation Management, SEM, Smartphone, Tablet, Thanksgiving, Video | 0 comments

Being thankful.  This is something that we, at Velocity, certainly feel everyday and something we would like the opportunity to make known right now.  With the holidays approaching and the end of another year approaching, we would like to take this opportunity to send our most sincere gratitude to everyone who had even the slightest hand in helping to make 2015 a banner year for our agency.   First, to our fantastic roster of advertisers, we hope you know how much each and everyone one of you means to us.  We simply would not be where we...

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It’s all about the experience.

Posted by on 3:10 pm in Banner Advertising, Code, Digital Advertising, Mobile Advertising, Mobile commerce, Mobile optimized website, Mobile strategy, News, Online banner, Online Video, Reputation, Reputation Management, Responsive website, SEM, Smartphone, Tablet, Video | 0 comments

Experience.  It’s what we’re all after in life, isn’t it?  I was reading this great article that AdAge posted today (you can read it here), and it definitely struck a chord with me because I was able to identify with the subject matter.  More and more, experiences (big and small) are now front and center. Consumers of all ages are either leaning this way, or beginning to lean this way.  So often we try to think of the next great catch phrase, or the trendiest hashtag, or a series of images that can be assaulting to the...

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It’s our birthday!

Posted by on 2:27 pm in Banner Advertising, Code, Digital Advertising, Mobile Advertising, Mobile commerce, Mobile optimized website, Mobile strategy, News, Online banner, Online Video, Reputation, Reputation Management, Responsive website, SEM, Smartphone, Tablet, Video | 0 comments

Who has the cake? Today, August 3rd, Velocity turns one year old.  In keeping with the spirit of our name, the past year has gone by incredibly fast, but it has been a great ride.  The challenges and the opportunities we faced have made us stronger, better, more agile and have given us an even bigger appetite for success.   We simply could not have done this without the support of our amazing advertisers and our amazing staff of consultants, ad ops personnel and everyone else who makes up the fabric that is Velocity. So, to all of you,...

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Mobile – #KeepMoving: “If You Rest, You Rust”

Posted by on 6:48 pm in Banner Advertising, Digital Advertising, Mobile Advertising, Mobile commerce, Mobile optimized website, Mobile strategy, News, Online Video, Responsive website, SEM, Smartphone, Tablet | 0 comments

In keeping with the theme of ‘mobile’ for our newest blog post, we wanted to take a few minutes to expand on what we wrote about in our previous post about the importance of having a mobile strategy in an age where the rate of adoption of mobile devices is skyrocketing.  We also mentioned how a new Google algorithm that favors mobile friendly sites when producing search results is now in full effect. Today, we’ll drill down a little further into why this strategy is so crucial, and share a few stats that you may find pretty...

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Mobile: #KeepMoving or Get Left in the Dust

Posted by on 6:56 pm in Banner Advertising, Digital Advertising, Mobile Advertising, News, Online banner, Online Video, SEM, Tablet, Video | 0 comments

What is your mobile strategy?  Is that a question you’ve asked yourself?  If it isn’t, it should be. Marketing a successful business in 2015 means that you can no longer ignore the prominence of the mobile device in our day to day lives.  You don’t need to look any further than your own mobile habits.  How often do you go somewhere, even if it is just another room in your house, and not take your phone with you?  When you’re in a waiting room or out to eat, how many times do you look down to check your phone, log on to...

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Take 20…

Posted by on 3:47 pm in Banner Advertising, Code, Digital Advertising, Mobile Advertising, News, Online banner, Online Video, Reputation, Reputation Management, SEM, Tablet, Video | 0 comments

1995 was a big year.  OJ Simpson was found innocent.  Windows 95 was released.  Toy Story became the first completely computer generated film.  The word “digital” started to become firmly implanted in our everyday vocabulary.  More and more of our lives were being assisted by 0’s and 1’s.  The “net” had grown its roots in our individual environments.  But this was only the beginning.  Look at the difference that 20 years makes: 1995: Remember the bag phone?  Or the cell phone that only worked when you...

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Keep the change

Posted by on 3:54 pm in Banner Advertising, Digital Advertising, Mobile Advertising, News, Online banner, Online Video, Reputation, Reputation Management, SEM, Tablet, Video | 0 comments

Change.  It’s a scary thing.  Most people fear it.  Some people even dread it.  Others embrace it.  Whatever category we happen to fall into, we all end up faced with it.  At Velocity, in the past where we may have at one time been anxious about change, we have grown to embrace it, and more so, to look forward to it.  While we grew roots as a traditional media company, we have made great strides over the last several years to seek out opportunities to change, to embrace the experience and to grow into something completely new and...

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Lost in the Jungle of Jargon

Posted by on 3:57 pm in Banner Advertising, Code, Digital Advertising, Digital Jargon, Enigma, Jargon, Lost in Translation, Mobile Advertising, News, Online banner, Online Video, Reputation, Reputation Management, SEM, Tablet, The Imitation Game, Translation, Video | 0 comments

  For any of you who have seen The Imitation Game or are familiar with the story of Alan Turing and the band of brilliant minds on his team, then you are already aware that this group of heroes worked to create what was essentially the world’s first computer in an attempt to break the Enigma Machine used during World War II.  As most things tend to do, this reminded me of life in the digital advertising industry.  At times, it can feel like a team of codebreakers is needed to wade through the mass of technical jargon that can come...

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