Experience. It’s what we’re all after in life, isn’t it? I was reading this great article that AdAge posted today (you can read it here), and it definitely struck a chord with me because I was able to identify with the subject matter. More and more, experiences (big and small) are now front and center. Consumers of all ages are either leaning this way, or beginning to lean this way. So often we try to think of the next great catch phrase, or the trendiest hashtag, or a series of images that can be assaulting to the senses. We take all of these things and then try to cram it into a small piece of real estate. Does this tactic work? Does it grab someone’s attention? Yes, and yes.
But at the end of the day, it all boils down to knowing your audience, knowing your consumer. Is your consumer someone who responds well to the tried and true advertising tactics or are they someone who would really respond to a message of experience? How can you take what you have to offer and tell a story to your consumer about how they might actually experience your product or service? If you think about it, it really takes advertising back down to the basics…to storytelling in a way that influences, educates and inspires. In this day and age of experience vs. belongings, it may be the right time to think about the message you want to deliver, and how you go about delivering it. How can your creative message help tell that story? Is it time to bring video into the mix to really drive that point home? How can we use the advertising technology that is available to us to help us get back to the basics?
More importantly, once your message is delivered and the consumer is in front of you, how can you help them to continue their experience with you? Whether your business is big, or small, or anywhere in between, these are the questions that we should think about. You may have told consumers what you have to offer, but that’s only one chapter of a greater story.
Need help, or ideas? Want to find the right audience to share your story with? Reach out to us! We’re here to help. #WeAreVelocity